Bidding farewell to Spielwarenmesse eG: Ernst Kick and Dr. Hans-Juergen Richter step down from the Executive Board at the end of June

NUREMBERG, Germany, May 31, 2021 /PRNewswire/ — Having spent the last two decades steering the fortunes of Spielwarenmesse eG, Ernst…

NUREMBERG, Germany, May 31, 2021 /PRNewswire/ — Having spent the last two decades steering the fortunes of Spielwarenmesse eG, Ernst Kick (CEO) and Dr. Hans-Juergen Richter are withdrawing from the Executive Board when their terms come to an end on 30 June. In almost 20 years of service to Spielwarenmesse eG, whose hobbyhorse is the world’s leading trade fair for the toy industry, both have achieved important milestones in their successful quest to strengthen the company and its services so that they reflect market needs and remain fit for the future.

Ernst Kick was appointed CEO in 2002. During his term in office, he has driven the cooperative forward whilst reinforcing the leading position of the Spielwarenmesse. His many achievements include the reorganisation of the trade fair’s structure so that it would provide a more focused market overview. This saw the introduction of new and relevant product groups and the retail-led presentation of special themes in dedicated activity areas. The ToyAwards and the annual trends are a direct result of his innovation drive and have since grown into established features that are recognised throughout the toy industry. Ernst Kick has also raised the company’s international profile in important growth markets by professionalising its global network of representatives, establishing subsidiaries, and launching an international exhibition programme which includes independent events and international pavilions at trade fairs around the world. In Nuremberg alone, staff numbers have increased under his leadership from 16 to 60 employees today.

Dr. Hans-Juergen Richter joined the Spielwarenmesse eG’s Executive Board in 2005 and has primarily been responsible for legal and membership matters. For six months in 2002, the lawyer acted as interim CEO of Spielwarenmesse eG until Ernst Kick took over the role. In 2013, the two board members set another milestone in the company’s history by registering Spielwarenmesse as a word mark with the German Patent and Trade Mark Office.

Their final year in office turned out very differently for both Ernst Kick and Dr. Hans-Juergen Richter. Mr Kick commented: «We would have liked to say goodbye to all our long-standing colleagues in person.» Instead, the pandemic confronted them with a whole host of unprecedented challenges. New concepts had to be developed, digitalisation accelerated. Their successors, who have been recruited in-house, have been heavily involved in these processes. Christian Ulrich, Florian Hess and Jens Pflüger will be taking over the helm of Spielwarenmesse eG on 1 July. Mr Kick concludes: «Dr. Richter and I are very confident that the new three-member board will steer Spielwarenmesse eG into a successful future, building on its role as a driving force within the industry – we firmly believe in the continued need for and benefits of trade fairs.»

Spielwarenmesse eG

Spielwarenmesse eG is the fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg company organizes the world-leading Spielwarenmesse® in Nuremberg, Kids India in Mumbai and Insights-X in Nuremberg. The range of services provided by the cooperative also includes industry campaigns and the international fair programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to exhibit at pavilions featured at trade fairs in Asia and Russia. Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries. It also has several subsidiaries, including Spielwarenmesse Shanghai Co., Ltd., responsible for the People’s Republic of China and Spielwarenmesse India Pvt. Ltd., covering the Indian market. The cooperative holds a majority stake in the Russian exhibition company Grand Expo, which organizes Kids Russia in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry. The complete company profile of Spielwarenmesse eG can be seen on the Internet at

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