Toilet Care Market Size to Grow by USD 1.89 bn from 2020 to 2025|Dabur India Ltd. and Henkel AG & Co. KGaA Among Key Market Contributors|Technavio

NEW YORK, Nov. 3, 2021 /PRNewswire/ — The toilet care market is expected to grow by USD 1.89 bn at a…

NEW YORK, Nov. 3, 2021 /PRNewswire/ — The toilet care market is expected to grow by USD 1.89 bn at a CAGR of 5.15% from 2020 to 2025, according to the latest research report from Technavio. The market has been analyzed the market by product (liquid toilet cleaners, toilet rim blocks, and others) and geography (APAC, Europe, North America, South America, and MEA). This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

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The toilet care market report offers a comprehensive analysis of the strategies adopted by vendors and the trends, drivers, and challenges affecting the market size. The expansion of commercial end-users is expected to have a positive impact on the growth of the toilet care market during the forecast period.

The toilet care market covers the following areas:

Toilet Care Market Sizing

Toilet Care Market Forecast

Toilet Care Market Analysis

Market Segmentation

Based on segmentation by product, the toilet care market has been classified into liquid toilet cleaners, toilet rim blocks, and others. According to our research, the revenue contribution of the liquid toilet cleaners segmented is expected to be the highest among all segments during the forecast period. This is because liquid toilet cleaners contain powerful cleaning agents that can remove stains and kill germs effectively. Moreover, vendors in the market are developing cleaners that can change odor after killing germs. All these factors have the potential to drive the growth of the segment during the forecast period.

Based on segmentation by geography, the toilet care market has been classified into five regions, namely APAC, Europe, North America, South America, and MEA. Among these regions, APAC is expected to account for 49% of the growth of the market during the forecast period, with China and Japan being the key countries. Moreover, the growth of the market in APAC is expected to be faster when compared to other regions. The factors that will drive the market in the region include rapid urbanization and the rising number of dual-income households.

Some Companies Mentioned

  • Dabur India Ltd.
  • Henkel AG & Co. KGaA
  • Kao Corp.
  • McBride Plc
  • Reckitt Benckiser Group Plc
  • S. C. Johnson & Son Inc.
  • The Clorox Co.
  • The Procter & Gamble Co.
  • Unilever Group
  • Werner & Mertz GmbH

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Toilet Care Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.15%

Market growth 2021-2025

USD 1.89 billion

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 49%

Key consumer countries

China, US, Germany, Japan, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Dabur India Ltd., Henkel AG & Co. KGaA, Kao Corp., McBride Plc, Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group, and Werner & Mertz GmbH

Market Dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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SOURCE Technavio